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Senior-level, hands-on B2B marketing role with broad demand-generation skills at a lesser-known firm.
Requires B2B finance/HR familiarity and HubSpot experience, moderately limiting industry transferability.
Explicit 10+ years requirement plus mandatory HubSpot, demand-gen, and AI fluency increases shortlisting rigidity.
Plan, write, run, and measure multi-channel demand generation campaigns including LinkedIn, email, content, and webinars to generate qualified leads for priority segments.
Own the marketing side of the CRM (HubSpot), managing nurture campaigns, list segmentation, reporting, and lead handoff coordination with BD/Sales.
Support product marketing for the launch of FinOpz AI-enabled finance operations platform and build LinkedIn and thought-leadership content to boost brand credibility.
10-12+ years of B2B marketing experience with proven demand generation expertise.
Hands-on experience managing CRM marketing automation (HubSpot strongly preferred) including nurture tracks and reporting.
Proficiency in AI tools (Claude, ChatGPT, or similar) integrated into daily marketing workflows.
Proven ability to build LinkedIn presence and thought-leadership content for B2B markets.
Experienced in close BD/Sales collaboration for pipeline development, lead management, and account-based marketing.
Detail oriented with strong personal execution skills: writing copy, campaign building, and marketing delivery rather than only strategic oversight.
Comfortable managing external marketing vendors while maintaining clear ownership of strategy and campaign outcomes.