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Mid-level, metro-based product marketing role with common experience band and generalist skills increases applicant competition.
B2B product marketing skills are transferable, but US healthcare domain knowledge increases background sensitivity.
Explicit 4–5 years requirement plus specific product marketing and US healthcare experience increases screening strictness.
Own end-to-end product marketing including messaging, positioning, and multi-channel campaign execution for US Healthcare products.
Develop and maintain high-impact sales and marketing collateral such as presentations, datasheets, case studies, and website content focused on conversion.
Collaborate closely with Sales, Product, and Leadership teams to align marketing initiatives with business growth objectives and monitor campaign performance to optimize results.
4 to 5 years of experience in Product Marketing or related B2B Marketing roles.
Experience with market research, competitive intelligence, digital marketing (email and LinkedIn campaigns), and content creation for both digital and physical collateral.
Strong skills in product messaging, website messaging, landing page copy, and sales enablement materials.
Work Location: Pallavaram, Chennai; Employment Type: Full-Time, Work From Office.
Proven ability to translate complex product information into compelling buyer-focused messaging and execute integrated marketing campaigns.
Experience working collaboratively across sales, product, and leadership teams to drive strategic marketing programs with clear business impact.
Hands-on experience with AI tools to enhance market research and content creation workflows is a plus (preferred but not mandatory).