Business Analyst I

Develop and maintain executive-level dashboards to monitor marketing campaign performance using data analytics and BI tools.

Collaborate regularly with global marketing teams to gather requirements and provide analytics support for customer lifecycle and campaign effectiveness.

Optimize SQL queries and stored procedures; deliver automated reports and analytics solutions using Power BI, Excel, and predictive modeling techniques.

Bachelor's degree in Engineering/Technology or Master's degree preferably related to marketing or data.

Expertise in T-SQL, Stored Procedures, RDBMS, advanced Excel, Power BI, Salesforce, Marketo, and Python for predictive analytics.

Experience in customer analytics, campaign analytics, and lifecycle management; able to build reports and dashboards.

Work Experience Required: Not explicitly mentioned in the JD.

Experience working at the intersection of business and technical teams, delivering actionable analytics solutions for marketing functions.

Strong skills in SQL query optimization and creating automated, self-serve BI dashboards for executive stakeholders.

Comfortable handling global stakeholder relationships to translate marketing data needs into analytics outputs focused on business value.