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Metro role, common performance title, broad skillset and recognizable YC-backed startup increases competition.
Performance marketing skills and ad platform experience transfer easily across industries despite regional-language focus.
Explicit 1–3 years plus mandatory Meta/Google Ads and regional copywriting skills enforce strict filtering.
Own end-to-end digital performance marketing campaigns including ideation, ad creation, briefing design and video teams, and campaign optimization.
Manage multiple creative variants per campaign (80-100 per week) and conduct A/B tests to optimize performance.
Analyze audience, market, and competition insights to create tailored ads that drive downloads and purchases across regional markets.
1-3 years of experience in performance marketing content or growth marketing.
Hands-on experience with Meta Ads and Google Ads platforms.
Strong copywriting skills with English preferred plus regional language proficiency.
Understanding of key performance metrics: CAC, ROAS, CPI, CTR.
Comfortable working in fast-paced environments with high volume creative output and rapid testing cycles.
Data-driven marketer with strong analytical skills to read test results and iterate campaigns effectively.
Experience collaborating closely with design and video teams to realize creative ad concepts.