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Mid-level PM title and 2–5 years attract candidates despite niche GA4/GTM/BigQuery specialization.
Requires specific analytics tools and consulting delivery experience, moderately limiting transfers across industries.
Explicit 2–5 years plus mandatory GA4, GTM, and BigQuery skills increases shortlisting strictness.
Execute comprehensive web and app audit checklists to validate event tracking accuracy across customer journeys using tools like GA4 DebugView and GTM Preview.
Run SQL queries in BigQuery to identify and report data quality issues, and cross-reference AppsFlyer event logs to ensure tracking integrity.
Maintain detailed documentation including audit findings, event tables, and tracking specifications, providing status updates and gap reports for governance meetings.
2–5 years of hands-on experience in digital analytics implementation or QA specifically with GA4, GTM, and BigQuery.
Bachelor's degree in Computer Science, Engineering, Statistics, Information Systems, Mathematics, or a related quantitative field.
Experience with AppsFlyer dashboard navigation and event log cross-referencing, and familiarity with Firebase DebugView and Android emulator/device-based tag validation.
Work Experience Required: 2–5 years in digital analytics implementation or QA.
Experienced in consulting or agency delivery environments producing audit deliverables and gap reports, indicating strong execution and client communication skills.
Highly skilled in technical analytics implementation using GA4, GTM, BigQuery, AppsFlyer, and debugging tools, capable of ensuring data accuracy and compliance.
Detail-oriented with the ability to produce structured, clear, and consistent documentation and reporting critical for auditing and governance.