Manager - GEO Strategy
Indegene (company site, opens in a new tab)8+ yrsOn-siteDirect career pageEst. 20–35 LPA
Posted on 7 Sept
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Job description
Structured overview of role & requirements
About This Role
- Lead the development and execution of Generative Engine Optimization (GEO) strategies for pharma brands to achieve AI-driven search discoverability and authority.
- Advise clients on AI-first content transformations and oversee GEO engagement delivery to ensure alignment with business outcomes and regulatory compliance.
- Architect GEO solution frameworks for new business and contribute thought leadership to position Indegene as a GEO authority in life sciences.
Minimum Requirements
- 8+ years in digital strategy, SEO, content strategy or digital marketing, with at least 3+ years in a strategic or consulting role.
- Minimum 1-2 years experience specifically in GEO, LLM content strategy, or AI-driven search optimization.
- Bachelor's degree in Engineering, Life Sciences, Pharmacy, Marketing, or related field; MBA from premier institute strongly preferred.
- Knowledge of pharma digital ecosystems including regulatory frameworks (FDA, EMA, CDSCO) and MLR/MedLegal compliance required.
Ideal Candidate Profile
- Experienced in client-facing strategic roles with ability to engage VP/Director level stakeholders in pharma brand, digital, and medical teams.
- Strong domain expertise in life sciences digital marketing and commercial excellence within pharma or biotech sectors.
- Proficient in SEO, GEO, and AI search technologies with skill in translating technical GEO concepts into commercial impact and business narratives.