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Metro location, common performance-marketing title, broad platform skills, and agency brand increase competition.
Performance marketing skills are transferable across industries, though agency-specific processes moderately affect fit.
No explicit years but requires platform-specific expertise and campaign ownership, implying moderate shortlisting strictness.
Manage and optimize paid media campaigns across platforms like Google Ads, META, TikTok, Snapchat, and LinkedIn with responsibility for setup, trafficking, QA, budget allocation, pacing, and monitoring.
Analyze campaign data and performance metrics to identify trends, optimize execution, and close performance gaps against KPIs.
Prepare regular performance reports and dashboards while maintaining accurate campaign documentation and coordinating with internal teams for campaign launches and tracking.
Proven experience managing paid media campaigns across multiple platforms (Google Ads, META, TikTok, Snapchat, LinkedIn).
Strong analytical skills with ability to work on large datasets and tight deadlines.
Familiarity with campaign tracking tools such as GA4, AppsFlyer or equivalent MMPs.
Work Experience Required: Not explicitly mentioned in the JD.
Execution-oriented professional with strong ownership mindset over campaign performance and quality of execution.
Ability to manage multiple campaigns simultaneously in a fast-paced, high-pressure environment.
Strong communication and stakeholder management skills with detail-oriented numerical aptitude.