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Remote role and attractive director product title create moderate candidate competition.
Requires SaaS product-adoption and PLG experience, limiting transferability across industries.
Explicit 12+ years requirement and deep product-adoption expertise make hiring filters stringent.
Own and define the product adoption strategy for HighLevel’s key products and features, focusing on activation, engagement, retention, and expansion.
Analyze customer journeys and adoption metrics to identify barriers and priority opportunities for increasing product usage.
Partner cross-functionally to influence product roadmaps and execute initiatives driving measurable improvements in adoption and customer value.
12+ years of experience in Product Strategy, Growth, Product Management, Product Operations, or related functions with leadership experience.
Proven experience driving product adoption, activation, engagement, retention, or product-led growth in technology or SaaS businesses.
Strong analytical skills with expertise in customer lifecycle metrics such as funnels, cohorts, segmentation, and retention.
Work Experience Required: 12+ years; Notice Period: Not explicitly mentioned in the JD.
Demonstrated ability to translate complex product and customer data into strategic recommendations and influence product roadmaps without direct authority.
Experienced in leading complex, cross-functional initiatives focused on measurable business outcomes in B2B SaaS, SMB products, or multi-product platform environments.
Comfortable operating between executive-level strategy and hands-on problem solving, with strong communication capabilities for storytelling and stakeholder management.