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Tier-1 brand, mid-level range, metro location, and broad skillset requirements increase applicant competition.
Role requires niche SFMC skills and certifications, making backgrounds less transferable across industries.
Explicit years, mandatory SFMC certification and specific tech stack create strict shortlisting filters.
Lead end-to-end implementations of Salesforce Marketing Cloud (SFMC) solutions with a minimum of 4+ years experience for Architect roles and 2+ years for BA/Functional Lead roles.
Gather business requirements, perform functional and process design, create technical designs from requirements, configure, test, and train clients on SFMC functionalities including Email Studio, Mobile Studio, Social Studio, Advertising Studio, Interaction Studio, Automation Studio, Landing Pages, and Journey Builder.
Provide consulting services that optimize marketing automation, including proposing suitable marketing strategies, integrating SFMC with Salesforce Sales/Service Cloud and other enterprise systems, and defining support procedures.
Bachelor's degree in Engineering or Technology (BE/BTech) required.
Experience: 4 to 7 years (minimum 4+ years for Architect, 2+ years for BA, 4+ years for Functional Lead).
At least one Salesforce Marketing Cloud (SFMC) certification mandatory.
Hands-on experience with SFMC components such as Email Studio, Automation Studio, AMPscript, SQL, HTML, CSS, SSJS, and journey builder; participation in multiple end-to-end SFMC implementations (at least 4 for Architect, at least 2 for BA/Functional Lead).
Strong consulting experience in marketing technology implementations, especially in Salesforce Marketing Cloud architecture and integration within the Salesforce ecosystem.
Demonstrated ability to translate business needs into functional and technical designs, including scenario design, flow mapping, and customer journey prototyping.
Experienced in engaging with clients for requirement gathering, solution configuration, training delivery, and providing ongoing support with clear communication skills.