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Popular entry-level content role in metro attracts many applicants despite mid-tier brand.
Content, SEO, and research skills transfer easily across industries, so background sensitivity is low.
No explicit years or certifications; skills and writing samples determine selection, so filters are flexible.
Own end-to-end research, creation, optimization, and continuous improvement of high-value bus travel content pages on AbhiBus.
Develop and run content experiments to measure impact on rankings, traffic, and booking conversion, documenting learnings.
Build and maintain scalable content systems including templates, internal linking, and AI-optimized content structures to improve organic and AI-driven search visibility.
Work Experience Required: Not explicitly mentioned in the JD
Strong research and content writing skills focused on search intent and user needs.
Familiarity or strong interest in SEO, Google Search, AI/LLM-powered search engines like ChatGPT and Gemini.
Ability to work with cross-functional teams (product, engineering, SEO) to improve content and search experience.
Demonstrates analytic and experimental approach in optimizing content for both search engines and AI-driven discovery platforms.
Comfortable navigating and producing content for evolving search technologies including generative AI search models.
Effective at owning content projects end-to-end with attention to detail, curiosity for user intent, and ability to translate data-driven insights into content improvements.