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Metro location, generalist regional marketing title, and broad experiential requirements increase applicant competition.
Requires dealership and experiential marketing experience, so industry-specific skills reduce cross-industry transferability.
Explicit 6–8 years requirement plus mandatory dealership and experiential activation experience tightens shortlisting.
Develop and execute annual regional promotional calendar in alignment with regional sales heads.
Scale lead generation through localized experiential activations including pop-ups and trials.
Own regional marketing KPIs including lead generation, footfalls, test-ride conversions, and ROI reporting.
6-8 years experience in regional marketing, trade marketing, or experiential activations; Automotive/EV/Lifestyle sector preferred.
Experience working with dealership networks and regional sales leadership.
Location: Delhi/NCR (implied, not explicitly stated as mandatory).
Work Experience Required: 6-8 years as specified in the JD.
Experienced in managing multi-city, fast-paced regional marketing executions with operational discipline.
Demonstrates a data-driven approach linking experiential marketing KPIs to sales outcomes.
Skilled in stakeholder management and collaborating closely with sales and dealer teams.