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Metro location, mid-level common title, 3–6 years range, and broad skillset increase competition.
Marketing and brand skills transfer across industries, though brand-specific channel experience moderately constrains fit.
Explicit five-year experience, MBA requirement, and three-year people-leadership mandate increase screening strictness.
Own end-to-end management of brand marketing campaigns across TV, Radio, Digital, Print, and Paid Social channels, ensuring brand integrity and budget adherence.
Develop and execute brand marketing strategies including paid social media programs and partnerships to broaden brand reach.
Manage and mentor junior marketing team members, oversee external agencies, and collaborate closely with internal leadership for integrated campaigns and consistent branding.
MBA or Master's Degree in Marketing from an accredited university (must be completed and verified prior to start).
Minimum 5 years combined experience in brand management or integrated marketing.
At least 3 years of people leadership experience.
Proficiency in MS Word, PowerPoint, and Excel; strong communication and interpersonal skills.
Experience managing multi-channel media campaigns and external agency relationships in a mid-to-large marketing team context.
Proven track record balancing strategic brand positioning with tactical execution and budget management.
Comfortable working as a collaborative liaison between product teams, leadership, and external partners to maintain consistent brand messaging.