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Generalist mid-level digital marketing role with common skills, yielding moderate applicant competition.
Skills are broadly transferable across industries for digital marketing and growth roles.
Explicit 2–5 years plus many mandatory channel, analytics, and automation tools increases shortlist strictness.
Own end-to-end digital marketing campaigns including performance marketing across Google, Meta, LinkedIn, YouTube, and ChatGPT Ads with budget and ROI optimization responsibility.
Execute technical, on-page, and off-page SEO strategies to improve organic traffic, rankings, and conversions.
Manage analytics and automation tools (GA4, GTM, Looker Studio, n8n, Zapier) to track lead generation, conversion optimization, and campaign performance.
2–5 years of hands-on experience in digital marketing covering performance marketing, SEO, analytics, and lead generation.
Bachelor's degree in Marketing, Business, Engineering, Computer Science, or related fields.
Proven ability to deliver measurable lead generation, acquisition, and conversion results.
Proficiency in paid advertising platforms, SEO tools, analytics (GA4, GTM), automation tools (n8n, Zapier), and reporting tools (Looker Studio, Power BI).
Experienced in multi-channel paid advertising and SEO with a strong analytical focus on key metrics like CPC, CPL, ROAS, and CAC.
Comfortable working with marketing automation, APIs, CRM integrations, and advanced AI tools for marketing enhancement.
Familiarity with SaaS, Technology, EdTech, FinTech domains or B2B/B2C lead generation environments preferred.