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Tier-1 employer, generalist global marketing role, mid-level experience, and Pune metro location increase competition.
Healthcare service marketing, KOL engagement, and install-base focus limit transferability across industries.
Explicit 2-year minimum or master's alternative plus portfolio and healthcare preferences create moderately strict filters.
Lead global Customer Services & Install Base marketing activities, including service marketing communication across all customer touchpoints.
Develop value propositions, segmentation, positioning strategies, and sales enablement materials to support commercial excellence.
Manage marketing planning, measurement frameworks, KOL engagement, and collaborate cross-functionally to align marketing with product development and sales teams globally.
Bachelor's or master’s degree in Marketing, Business Administration, Marketing Communications or equivalent.
Minimum 2 years of experience with bachelor's degree in marketing, eCommerce, or consumer marketing; no experience required for master’s degree holders.
Preferably experience in Customer Services and Healthcare sectors in a global matrix organization.
Willingness to travel domestic and international as required.
Experience in creating, developing, and building service portfolios with a proven track record in Lean/Continuous Improvement; Green Belt/Black Belt certification preferred.
Ability to understand customer unmet needs and design service and solution offerings accordingly.
Capable of working in a global matrix environment, collaborating across business, marketing, and regional sales teams to tailor strategies to diverse markets.