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Mid-level, common marketing title with international outbound focus and moderate specialization.
Specialized outbound ABM, email deliverability, and LinkedIn automation skills favor B2B agency contexts but are transferable.
Explicit 4–5 year requirement plus mandatory end-to-end outbound and tooling experience.
Generate qualified leads and booked appointments from UK/US marketing agencies via LinkedIn outreach and targeted email marketing.
Own end-to-end campaign management including messaging, prospect list building, automation setup, and performance reporting.
Lead, train, and scale a team of 4–6 outbound marketing executives with documented SOPs and target metrics.
4–5 years of hands-on outbound lead generation experience targeting UK/US markets.
Experience operating LinkedIn outreach and cold email campaigns end to end including data, copywriting, sequencing, and follow-up.
Proficient in ABM/targeted campaign copywriting with excellent English for UK/US decision-makers.
Familiarity with prospecting tools (e.g. Apollo, Lusha, Snov.io), email sequencing platforms (e.g. Instantly, Smartlead, Lemlist), and LinkedIn automation tools (e.g. Expandi, Dripify).
Proven ability to manage and mentor a lead generation team with a readiness to take full team ownership.
Experience in digital marketing, IT services, or outsourcing sales preferred with a track record of meeting booked appointment targets.
Comfortable working UK-shift schedules from office and skilled in using CRM and workflow automation tools.