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Common SEO executive role with metro location and broad tool requirements increases applicant competition.
SEO skills and tools are broadly transferable across industries.
Explicit 1–3 years plus many mandatory SEO tools creates moderate filtering of candidates.
Conduct keyword research, competitor analysis, and implement on-page, technical, off-page SEO, and GEO strategies to enhance website visibility.
Monitor and analyze SEO and GEO performance metrics including keyword rankings, organic traffic, and conversions using tools like Google Analytics and Search Console.
Prepare performance reports and perform regular SEO/GEO audits to identify issues and recommend improvements aligned with latest SEO and AI search trends.
1 to 3 years of experience in SEO and digital marketing roles.
Graduation in any discipline; Digital Marketing certification preferred.
Proficiency with Google Analytics (GA4), Google Search Console, Google Keyword Planner, Ahrefs, SEMRUSH, Screaming Frog, Google My Business Profile, and ChatGPT or similar AI tools.
Basic English communication skills, especially in writing; Location: Kolkata - Onsite.
Experienced in both traditional SEO and emerging GEO (Generative Engine Optimization) methodologies, including AI-driven search optimization.
Analytical and data-driven with experience analyzing performance data and SEO audits to drive improvements.
Comfortable working onsite in Kolkata with hands-on ownership of SEO strategy implementation and performance tracking.