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Common mid-level marketing manager title, metro locations, and generalist appeal increase applicant competition significantly.
Role requires campaign quality and compliance domain knowledge, though SAS/Python skills are transferable across industries.
Mandatory 4+ years plus technical tool and QA requirements (SAS, Python, automation) create strict screening.
Own validation and quality assurance of marketing campaign executions including data file processing and campaign file outputs compliance.
Manage and improve quality governance, risk mitigation, and continuous improvement processes for marketing campaigns using advanced tools and technologies.
Analyze quality data trends, report findings to leadership and compliance teams, and drive action plans to improve campaign performance and customer satisfaction.
Degree in Statistics, Mathematics, Operations Research or minimum 4+ years marketing relevant experience.
Minimum 3 years experience in Quality Assurance, Operations Excellence, and Automation.
Minimum 3 years experience using SAS and Python programming languages.
Work timings require availability from 06:00 AM to 11:30 AM US Eastern Time; flexible schedule otherwise.
Experienced in managing marketing campaign execution with knowledge of data validation, segmentation, targeting, and compliance standards.
Proficient with automation tools, AI platforms, SAS, Python, SQL, Power Apps, and BI tools to enhance quality assurance processes.
Capable of working cross-functionally with strong strategic thinking and stakeholder management in a bilingual US-India operational environment.