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Tier-1 employer, metro role, mid-level generalist campaign title, and common skills increase applicant density.
Requires enterprise marketing tooling and campaign experience, moderately transferable across industries.
Explicit 7-10 years and mandatory HCL Unica plus SQL make hiring filters strict.
Serve as the single point of contact (SPOC) for Customer Communications for Marketing/Product teams within Consumer Banking.
Execute planned marketing campaigns ensuring adherence to Campaign ToR with zero error rate and timely delivery.
Utilize data-driven marketing platform features (e.g., HCL UNICA) to design, build, QA, and execute campaigns aligning with business targets.
7 to 10 years of relevant work experience.
Bachelor's or postgraduate degree in Computer Science or IT preferred.
Hands-on experience with at least one Enterprise Marketing tool; HCL UNICA experience is mandatory.
Proficiency in SQL for data analysis and customer identification using relational databases.
Experienced with enterprise marketing tools and campaign operations in a banking or financial services environment.
Able to manage multiple priority tasks and work in an agile, collaborative setting with minimal supervision.
Familiar with Big Data systems and product business knowledge is beneficial but not mandatory.