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Mid-level metro generalist marketing role with broad channel skills increases competition.
Channels and analytics are transferable, though B2B SaaS and LinkedIn focus adds moderate domain specificity.
Requires 2–4 years and mandatory LinkedIn/Meta ads plus marketing tooling, creating moderate filter strictness.
Own and optimize the brand's digital footprint across organic social media, paid advertising campaigns, and direct engagement channels (Email and WhatsApp) targeting B2B retail business owners and C-level executives in India and Australia.
Design, execute, and continuously A/B test cross-channel campaigns to maximize return on ad spend (ROAS) and lower cost per lead (CPL), focusing on LinkedIn and Meta Ads platforms.
Create and coordinate content and event marketing efforts, including copywriting, visual asset production, and promotion of industry events to drive lead generation and engagement.
2–4 years of marketing experience, preferably in B2B SaaS or Martech companies.
Proven hands-on experience managing LinkedIn Ads and Meta Ads paid advertising campaigns.
Proficiency with marketing tools such as HubSpot, Mailchimp, Intercom, or WhatsApp API setups; familiarity with Canva or basic video editing is a plus.
Location: Based in Hyderabad with willingness to occasionally work aligned to Australian business hours.
Experienced in B2B SaaS or Martech marketing with strong practical knowledge of paid social media advertising and omnichannel engagement.
Data-driven operator who tracks and optimizes marketing metrics (impressions, clicks, conversions, revenue) for campaign effectiveness and ROI justification.
Comfortable working in a fast-paced startup environment with direct impact on lead generation and pipeline contribution targeting India and Australia markets.