Social Media & Omnichannel Marketing Executive
Zithara.AI (company site, opens in a new tab)2–4 yrsHyderabadOn-siteDirect career pageEst. 4–8 LPA
Posted on 7 Sept
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Job description
Structured overview of role & requirements
About This Role
- Own and optimize the brand's digital footprint across organic social media, paid advertising campaigns, and direct engagement channels (Email and WhatsApp) targeting B2B retail business owners and C-level executives in India and Australia.
- Design, execute, and continuously A/B test cross-channel campaigns to maximize return on ad spend (ROAS) and lower cost per lead (CPL), focusing on LinkedIn and Meta Ads platforms.
- Create and coordinate content and event marketing efforts, including copywriting, visual asset production, and promotion of industry events to drive lead generation and engagement.
Minimum Requirements
- 2–4 years of marketing experience, preferably in B2B SaaS or Martech companies.
- Proven hands-on experience managing LinkedIn Ads and Meta Ads paid advertising campaigns.
- Proficiency with marketing tools such as HubSpot, Mailchimp, Intercom, or WhatsApp API setups; familiarity with Canva or basic video editing is a plus.
- Location: Based in Hyderabad with willingness to occasionally work aligned to Australian business hours.
Ideal Candidate Profile
- Experienced in B2B SaaS or Martech marketing with strong practical knowledge of paid social media advertising and omnichannel engagement.
- Data-driven operator who tracks and optimizes marketing metrics (impressions, clicks, conversions, revenue) for campaign effectiveness and ROI justification.
- Comfortable working in a fast-paced startup environment with direct impact on lead generation and pipeline contribution targeting India and Australia markets.