Lead - Product Marketing
Freshworks (company site, opens in a new tab)7–9 yrsChennaiOn-siteDirect career pageEst. 22–35 LPA
Posted on 7 Sept
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Job description
Structured overview of role & requirements
About This Role
- Develop and own product positioning and value-driven messaging for Freshworks customer service solutions, targeting buyer personas and CX leaders.
- Lead cross-functional coordination for product launches and manage competitive intelligence initiatives to inform sales enablement and product development.
- Integrate AI technologies into marketing operations to enhance content creation, market research, and competitive intelligence processes.
Minimum Requirements
- 7 to 9 years of experience in a similar SaaS product marketing role.
- Graduate degree required; MBA preferred.
- Strong understanding of AI, technology, and customer service domain including buyer behavior and customer profiles.
- Excellent English communication skills (written, verbal, presentation).
Ideal Candidate Profile
- Experienced in translating complex AI and technical product capabilities into clear, compelling marketing narratives.
- Proven ability to lead end-to-end marketing strategies, product launches, and cross-functional collaboration in a fast-paced SaaS environment.
- Demonstrates expertise in leveraging AI tools to automate and scale product marketing tasks and competitive intelligence.