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Popular mid-level marketing analytics title, common tooling and 3-5 year band increase competition.
Marketing analytics and BI skills are highly transferable across industries.
Explicit 3-5 years plus mandatory analytics tools and dashboarding skills imply moderate filtering.
Develop and maintain marketing dashboards to track performance.
Produce recurring KPI reports and analyze campaign performance.
Support data consolidation, reporting automation, and identify trends for marketing performance improvement.
Bachelor's degree in marketing analytics, statistics, economics, or a related field.
3-5 years of experience in marketing analytics, reporting, business intelligence, or digital analytics.
Proficiency with Google Analytics, HubSpot reporting, advanced MS Excel, and data visualization tools like Power BI or Tableau.
Work Experience Required: 3-5 years in relevant fields as stated.
Experienced in marketing analytics with a strong analytical and critical thinking mindset.
Comfortable working with multiple data sources to create actionable marketing insights and automate reporting.
Skilled in advanced data visualization and dashboard development for stakeholder reporting.