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Mid-level generalist marketing analytics role in a Noida metro with common skills increases competition.
Marketing analytics skills (Google Analytics, HubSpot, Power BI) are highly transferable across industries.
Explicit 3–5 year requirement plus mandatory analytics and BI tools raises candidate screening strictness.
Develop and maintain comprehensive marketing dashboards to track performance metrics.
Produce recurring KPI reports and analyze marketing campaign effectiveness.
Support automation of marketing reporting and identify data-driven trends and performance opportunities.
Bachelor's degree in marketing analytics, statistics, economics, or related field.
3-5 years of experience in marketing analytics, reporting, business intelligence, or digital analytics.
Proficiency in Google Analytics, HubSpot reporting, MS Excel (advanced), and data visualization tools like Power BI or Tableau.
Experience with marketing KPI reporting and dashboard development.
Strong analytical mindset with ability to interpret complex marketing data and derive actionable insights.
Experienced in integrating data from multiple sources and automating reporting processes.
Skilled in using advanced analytics and visualization tools to support strategic marketing decisions.