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Tier-1 brand, remote, mid-level generalist title, and metro locations increase applicant competition.
Role favors B2B technology and APJ-market experience, making cross-industry moves moderately transferable.
Explicit 5–8 years requirement plus B2B tech experience and mandatory platform/tool expertise increases filter strictness.
Design and implement digital marketing strategies to generate demand and build pipelines for Twilio's CPaaS portfolio in APJ region.
Plan, execute, and optimize multi-channel digital campaigns across SEM, SEO, paid social, email, programmatic, and more to drive growth and engagement.
Collaborate with campaign, product marketing, and field marketing teams to ensure alignment and effectiveness of regional and sub-regional digital marketing efforts.
Bachelor’s degree in Marketing, Communications, Business, or related field.
5–8 years of proven digital marketing experience, ideally in B2B or technology sectors within Asia Pacific.
Hands-on experience with digital marketing channels and tools such as SEM, SEO, paid media, social, email, programmatic, 6Sense, Demandbase, GA-4, Marketo, Salesforce.
Location: Remotely based in India (Karnataka, Tamil Nadu, Telangana, Maharashtra or Delhi) with occasional travel.
Experienced in managing and scaling demand creation teams with a focus on regional and sub-regional digital marketing strategies.
Skilled in data-driven decision making using analytics tools (e.g., GA-4, Tableau, Salesforce) and CRM/marketing automation platforms.
Ability to work cross-functionally across global, regional, and local marketing and product teams to align strategy and maximize ROI.