Digital Marketing Manager
Twilio (company site, opens in a new tab)5–8 yrsRemoteDirect career pageEst. 18–30 LPA
Posted on 7 Sept
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Job description
Structured overview of role & requirements
About This Role
- Design and implement digital marketing strategies to generate demand and build pipelines for Twilio's CPaaS portfolio in APJ region.
- Plan, execute, and optimize multi-channel digital campaigns across SEM, SEO, paid social, email, programmatic, and more to drive growth and engagement.
- Collaborate with campaign, product marketing, and field marketing teams to ensure alignment and effectiveness of regional and sub-regional digital marketing efforts.
Minimum Requirements
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- 5–8 years of proven digital marketing experience, ideally in B2B or technology sectors within Asia Pacific.
- Hands-on experience with digital marketing channels and tools such as SEM, SEO, paid media, social, email, programmatic, 6Sense, Demandbase, GA-4, Marketo, Salesforce.
- Location: Remotely based in India (Karnataka, Tamil Nadu, Telangana, Maharashtra or Delhi) with occasional travel.
Ideal Candidate Profile
- Experienced in managing and scaling demand creation teams with a focus on regional and sub-regional digital marketing strategies.
- Skilled in data-driven decision making using analytics tools (e.g., GA-4, Tableau, Salesforce) and CRM/marketing automation platforms.
- Ability to work cross-functionally across global, regional, and local marketing and product teams to align strategy and maximize ROI.