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Strong Bacardi brand plus generalist Area Sales title raises competition, non-metro location moderates density.
Sales skills are transferable but spirits/beverage experience preference creates moderate industry specificity.
No explicit years or mandatory certifications and only beverage experience preferred, so shortlisting is low.
Drive off-trade sales growth by managing distributor and retailer relationships within the Bareilly region.
Achieve financial and volume targets including NSV, gross margin, profitability, and market share for Bacardi brands.
Lead marketing activation, visibility, and execution plans to ensure brand availability and growth in territory.
Field sales experience with strong negotiation skills.
Experience in Spirits and/or Beverage Industry preferred but not mandatory.
Proficiency in English and local language skills mandatory.
Work Experience Required: Not explicitly mentioned in the JD.
Commercially astute with strong regional knowledge and effective networking abilities.
Able to manage and build long-term customer/distributor relationships and handle operational challenges.
Experienced in executing marketing activities and meeting aggressive sales and profitability targets.