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Strong brand, common mid-level sales title and metro location increase applicant competition.
Medium: core field-sales skills transfer, but beverage/spirits experience and local market knowledge preferred.
Moderate: no explicit years but requires industry-specific field sales skills and performance delivery.
Drive primary and secondary off-trade sales for Bacardi's portfolio in the designated territory (Kolkata).
Achieve key financial and volume targets including NSV, Gross Margin, Profitability, and regional volume budget.
Manage relationships with distributors, retailers and customers to ensure brand availability, execute marketing promotions, and deliver excellent execution aligned with company scorecard.
Work Experience Required: Not explicitly mentioned in the JD but field sales experience is highlighted as necessary.
Experience in Spirits and/or Beverage Industry is preferred but not mandatory.
Skills in negotiation, commercial acumen, networking, and presentation are mandatory.
Proficiency in English and local language skills are required.
Strong commercial understanding of the regional market with hands-on field sales operating style.
Ability to manage and build long-term distributor and retailer relationships with focus on execution and results delivery.
Entrepreneurial mindset with goal orientation towards growing premium and innovation portfolios, and protecting core business.