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Strong brand, common mid-level on-trade sales role in metro Kolkata increases candidate competition.
Strong preference for beverages/FMCG and on-trade experience limits cross-industry transferability.
Prefers beverages/FMCG and on-premises sales experience, causing moderate shortlisting strictness.
Accountable for delivering key financial targets including NSV, Gross Margin, Overheads, Profitability, ROI, and Value Share in the assigned region.
Develop and maintain long-term relationships with customers and distributors, driving execution excellence and pay-for-performance initiatives.
Build and implement short and long-term sales strategies based on consumer insights, market understanding, and ROI-focused promotional plans.
Work Experience Required: Commercial experience preferably in beverages, FMCG, or alcohol-beverage industry; Drinks and Lifestyle category experience is an advantage.
Strong negotiation skills and first-hand on-premise sales experience.
Location Requirement: Based in Kolkata (implied by job title but not explicitly mentioned).
Specific educational requirements: Not explicitly mentioned in the JD.
Experienced in channel strategy development with capability to optimize brand-pack-channel mix for improved NSV and volume growth.
Demonstrates strong interpersonal and networking skills to build effective customer relationships in the trade channel.
Capable of strategic thinking with a focus on execution, ROI delivery, and handling complex sales environments with resilience.