Area Sales Executive (On trade) - Kolkata
Bacardi Limited (company site, opens in a new tab)KolkataOn-siteDirect career pageEst. 5–10 LPA
Posted on 7 Sept
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Job description
Structured overview of role & requirements
About This Role
- Accountable for delivering key financial targets including NSV, Gross Margin, Overheads, Profitability, ROI, and Value Share in the assigned region.
- Develop and maintain long-term relationships with customers and distributors, driving execution excellence and pay-for-performance initiatives.
- Build and implement short and long-term sales strategies based on consumer insights, market understanding, and ROI-focused promotional plans.
Minimum Requirements
- Work Experience Required: Commercial experience preferably in beverages, FMCG, or alcohol-beverage industry; Drinks and Lifestyle category experience is an advantage.
- Strong negotiation skills and first-hand on-premise sales experience.
- Location Requirement: Based in Kolkata (implied by job title but not explicitly mentioned).
- Specific educational requirements: Not explicitly mentioned in the JD.
Ideal Candidate Profile
- Experienced in channel strategy development with capability to optimize brand-pack-channel mix for improved NSV and volume growth.
- Demonstrates strong interpersonal and networking skills to build effective customer relationships in the trade channel.
- Capable of strategic thinking with a focus on execution, ROI delivery, and handling complex sales environments with resilience.