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Common entry-level content role with broad skillset requirements increases candidate competition.
Core copywriting skills are transferable, but Malayalam language requirement raises location and industry specificity.
Mandatory 1–2 years experience, bilingual Malayalam and English, plus portfolio requirement tighten shortlisting.
Create and manage engaging copy for social media, digital campaigns, and performance marketing ads aimed at driving engagement and conversions.
Develop comprehensive website content including homepage, product/service pages, and landing pages that align with brand tone and clarity.
Collaborate with creative, design, and marketing teams to research trends and deliver campaign concepts, including blogs, articles, and marketing materials.
1-2 years of experience in content writing or copywriting.
Proficient writing and communication skills in both Malayalam and English.
Strong understanding of website content, digital marketing, and social media platforms.
Portfolio of relevant work demonstrating content and copywriting abilities.
Operates effectively within multi-disciplinary teams (creative, design, marketing) to develop integrated campaigns.
Has demonstrated ability to adapt content across platforms with attention to brand voice and audience.
Shows practical knowledge of performance marketing ad copy and basic SEO principles to enhance content impact.