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Metro Mumbai, generalist e-commerce role, mid-level experience and broad digital skills increase applicant competition.
E-commerce marketing skills transfer across retail and consumer sectors but require domain experience, yielding medium sensitivity.
Explicit 2+ years and mandatory e-commerce/digital marketing experience create medium shortlisting rigidity.
Manage day-to-day operations of the e-commerce business including store development, management, and optimization.
Lead digital marketing efforts and performance campaigns across PPC, social, and display ads to drive sales and traffic growth.
Use data analytics to forecast trends, optimize conversion rates (CRO), and produce sales reports for stakeholders.
Any graduate with 2+ years of experience in e-commerce.
Proven experience in digital marketing, AMS (Advertising Management Systems), and performance marketing.
Working knowledge of online marketplace advertising campaign management and proficiency in Microsoft Office Suite.
Experience with digital marketing tools and analytics platforms (e.g., Google Analytics) is desirable but not mandatory.
Experienced in operational management of online stores, with capability to handle cross-functional internal and external collaboration.
Skilled in data-driven decision-making for product, pricing, promotion strategy, and marketing campaign performance optimization.
Comfortable managing customer retention programs and marketing automation integrated with CRM systems.