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Tier-1 brand, metro location, and mid-level (3–5 yrs) generalist data role increase competition.
Role prefers core banking and campaign experience, limiting cross-industry transferability.
Explicit 3–5 years requirement plus mandatory SQL and Dataiku skills and banking-domain preference.
Support development, execution, and monitoring of marketing campaigns using Dataiku for banking products.
Write and run SQL queries for accurate audience extraction applying inclusion/exclusion criteria.
Conduct ad-hoc data analyses and maintain clear documentation on campaign workflows and outputs.
3–5 years experience as a Data Analyst, preferably in Core Banking or Financial Services.
Strong proficiency in SQL and experience with Dataiku for campaign execution.
Bachelor's degree in Computer Science, Information Systems, Marketing Analytics, or related field.
Working knowledge of Microsoft Excel for data handling; Experience with Snowflake is preferable.
Experienced with marketing campaign lifecycle and client segmentation in financial services domain.
Able to collaborate effectively with business stakeholders and data engineering teams.
Familiarity with data platforms like Snowflake and tools such as Adobe Experience Platform or Python is advantageous.