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High due to Tier-1 brand, mid-level profile, metro market assumption, and generalist analytics skillset.
Medium because analytics skills are transferable, though advertising/product-analytics experience is preferred.
High due to explicit 5+ years requirement and mandatory advanced SQL, BigQuery, and Power BI expertise.
Perform advanced data analysis on client usage data from WPP Open platform to identify trends, anomalies, and predictive insights.
Design, develop, and maintain actionable dashboards and reports using BI tools, ensuring data accuracy and clear narratives for client reporting.
Collaborate with Data Analytics Lead and technical teams to execute data strategy, ensure data quality and availability, and communicate complex findings to diverse stakeholders.
Bachelor's degree in Computer Science, Data Science, Statistics, Mathematics, Economics, Information Systems, or related quantitative field.
At least 5 years of hands-on experience in data analytics, business intelligence, or reporting roles, including delivery of complex analytical projects.
Proven advanced SQL skills with experience in large-scale data warehouses/platforms like Google BigQuery, Databricks, AWS Redshift/S3/Glue/Athena.
Direct experience with product analytics platforms such as Google Analytics 4 (GA4), Adobe Analytics, Mixpanel, Pendo, or Amplitude.
Experienced in delivering actionable, predictive analytics beyond descriptive reporting in large data environments.
Comfortable working closely with both technical teams (Data Engineers, Architects) and non-technical stakeholders to ensure data-driven decision making.
Background in product analytics and expertise in BI tools like Power BI, with a strategic mindset to proactively identify business opportunities and risks.