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Popular generalist mid-level digital marketing role with broad hands-on skill requirements increases competition.
Digital marketing skills are broadly transferable across industries despite preference for solar experience.
Explicit 2–5 years and mandatory hands-on Google/Meta/SEO skills create moderate filtering.
Plan, execute, and optimize digital marketing campaigns on Google Ads and Meta Ads to generate qualified leads and improve CPL, conversion rates, and ROI.
Manage and update company website and digital presence including Google Business Profile, Google Search, Maps, and social media platforms to enhance online visibility and brand presence.
Monitor digital campaign performance using tools like Google Analytics and Search Console, prepare reports, and coordinate with sales to track and follow-up leads.
2-5 years of experience in digital marketing.
Hands-on experience with Google Ads, Meta Ads Manager, SEO, Google Search Console, website management, and Google Business Profile.
Experience with lead generation and performance marketing including data analysis and campaign optimization.
Preferred industry experience: solar, renewable energy, electrical, EPC, construction, real estate, engineering, or manufacturing; solar industry experience is a strong advantage.
Hands-on digital marketing professional with experience independently managing campaigns rather than only coordinating agencies.
Strong focus on lead generation, online visibility, brand presence, and measurable digital growth.
Analytical and result-oriented, capable of optimizing digital performance using data-driven insights.