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Mid-level generalist marketing role with local-language and network requirements, moderate applicant density.
Requires Kerala networks and Malayalam fluency, making cross-industry fit moderately sensitive.
Explicit 3–5 years requirement plus admissions, digital marketing, and local-network skills make filters moderately strict.
Own and manage end-to-end student admissions funnel including lead generation, enquiry counselling, application processing, admission, and batch joining.
Develop and maintain referral networks and institutional partnerships with schools, colleges, hospitals, and community groups to consistently generate student pipelines.
Plan and execute digital and offline marketing campaigns across multiple platforms (Meta Ads, Google Ads, YouTube, WhatsApp, SEO, social media) while monitoring admission targets, revenue, lead quality, conversion rates, and marketing ROI.
Bachelor's degree in Marketing, Business Administration, Management, Communications, or related field.
3–5 years of relevant marketing experience in education, healthcare, skill development, vocational training, EdTech, or business development.
Proven experience in student acquisition, admissions, lead generation, conversion, and building referral networks or institutional partnerships.
Willingness to travel across Kerala and strong communication skills in English and Malayalam.
Experienced in managing multi-channel marketing campaigns with measurable impact on admissions and revenue growth.
Established network within Kerala's schools, colleges, healthcare or training institutions, enabling effective partnership development and student recruitment.
Comfortable working in education/healthcare/skilling sectors focused on student admissions and business growth, with operational accountability for marketing ROI and admission targets.