Manager – Content Marketing, Star Plus
JioStar (JioStar India Private Limited) (company site, opens in a new tab)5–7 yrsMumbaiOn-siteDirect career pageEst. 12–22 LPA
Posted on 4 Sept
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Job description
Structured overview of role & requirements
About This Role
- Define and execute integrated marketing strategies for Star Plus content across television, OTT, and digital platforms to drive audience engagement and brand growth.
- Lead marketing initiatives for new content launches and ongoing programming to maximize visibility and audience impact.
- Analyze viewership and campaign performance data to identify growth opportunities and optimize marketing investments.
Minimum Requirements
- 5-7 years of experience in content marketing, brand marketing, consumer marketing, or audience growth within media, entertainment, broadcast, OTT, or related industries.
- Postgraduate qualification required (MBA in Marketing, Media, Communications, or equivalent preferred).
- Experience with television and/or OTT content ecosystems preferred but not strictly mandatory.
- Work Experience Required: 5-7 years.
Ideal Candidate Profile
- Experienced marketer with strategic and operational expertise in entertainment marketing focused on television and OTT platforms.
- Strong data-driven decision-making ability to translate audience and campaign metrics into actionable marketing strategies.
- Proven capability to manage cross-functional collaborations and lead high-impact, multi-platform integrated marketing campaigns.