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Strong media brand, mid-level generalist role, metro location, and broad skillset attract many qualified applicants.
Skills are moderately transferable, but TV/OTT domain knowledge and media experience increase specialization.
Explicit 5–7 years requirement, MBA preferred, and media-specific experience increase filtering rigor.
Define and execute integrated marketing strategies for Star Plus content across television, OTT, and digital platforms to drive audience engagement and brand growth.
Lead marketing initiatives for new content launches and ongoing programming to maximize visibility and audience impact.
Analyze viewership and campaign performance data to identify growth opportunities and optimize marketing investments.
5-7 years of experience in content marketing, brand marketing, consumer marketing, or audience growth within media, entertainment, broadcast, OTT, or related industries.
Postgraduate qualification required (MBA in Marketing, Media, Communications, or equivalent preferred).
Experience with television and/or OTT content ecosystems preferred but not strictly mandatory.
Work Experience Required: 5-7 years.
Experienced marketer with strategic and operational expertise in entertainment marketing focused on television and OTT platforms.
Strong data-driven decision-making ability to translate audience and campaign metrics into actionable marketing strategies.
Proven capability to manage cross-functional collaborations and lead high-impact, multi-platform integrated marketing campaigns.