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Generalist mid-level marketing role in Mumbai with broad campaign/vendor responsibilities increases candidate competition.
Core digital marketing and vendor-management skills transfer well across industries.
Explicit 3-4 year requirement plus channel-specific skills (WhatsApp API, email) creates moderate filtering.
Manage acquisition and negotiations with vendors and service partners.
Plan, execute, and track marketing campaigns via email, WhatsApp, and automated voice calls to drive event registrations and attendance.
Coordinate with PR agencies, media partners, and marketing vendors and manage WhatsApp Business API and email marketing activities.
3+ years of relevant marketing experience.
Bachelor's degree (field not explicitly mentioned).
Experience managing marketing campaigns including WhatsApp Business API and email marketing.
Location: Goregaon West, Mumbai (onsite requirement implied).
Experienced in vendor management and negotiation within marketing functions.
Skilled in multi-channel campaign planning and execution including digital channels like WhatsApp and email.
Capable of coordinating cross-functional stakeholders such as PR agencies and media partners.