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Remote, mid-level marketing-ops role in a metro with common tools attracts many qualified applicants.
Requires marketing-ops tool experience, so candidates from non-marketing backgrounds are less transferable.
Explicit 3–6 years plus mandatory Marketo/Salesforce and demand-ops experience increases screening strictness.
Administer and maintain demand generation and engagement technologies like Salesforce, Marketo, Qualified, and 6sense to ensure data quality and operational consistency.
Troubleshoot and resolve operational issues across demand platforms, document solutions, and escalate risks to stakeholders.
Execute defined workflows in marketing tools, manage task intake via Workfront and JIRA, maintain documentation in Confluence, and collaborate with leadership and cross-functional teams.
Bachelor's degree in Marketing, Business, Information Systems, Communications, or related field (equivalent experience considered).
3–6 years experience supporting CRM, marketing automation, revenue technology, or demand generation platforms in a structured operational environment.
Working knowledge and hands-on experience with Salesforce, Marketo, and demand generation technologies.
Experience using tools such as Workfront, JIRA, and Confluence for task management and documentation.
Experience supporting conversational engagement and account-based marketing tools such as Qualified and 6sense, including 1:1 and account-based workflows.
Proven ability to operate within structured intake, prioritization, and governance processes for demand operations.
Demonstrated capability to identify automation/AI improvement opportunities and collaborate with senior technical resources and stakeholders to implement improvements.