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Strong employer brand, metro location, and mid-level generalist role drive high candidate competition.
Qualitative research skills transfer across sectors, though client/category experience moderately influences fit.
Explicit 3–5 years qualitative experience and mandatory research skills create stringent shortlisting filters.
Lead end-to-end qualitative research projects including design, execution, analysis, and recommendation delivery.
Develop research frameworks, discussion guides, and screeners aligned to client objectives and business challenges.
Build trusted client relationships and provide strategic guidance supported by AI-enabled qualitative methodologies and insight storytelling.
3 to 5 years of experience in qualitative market research, consumer insights, or strategic consulting.
Proven ability to develop discussion guides, analyze qualitative data, and craft impactful narratives.
Comfortable using AI-powered and emerging qualitative research technologies and tools.
Location: Mumbai, India. Notice period: Not explicitly mentioned in the JD.
Experienced in applying qualitative research to understand consumer behaviour, culture, and decision-making within commercial settings.
Demonstrates analytical rigor combined with creativity and commercial awareness to solve client challenges and drive growth.
Skilled at presenting complex findings through compelling storytelling and managing diverse stakeholder expectations.