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Tier-1 brand, metro location, and 3–5 year mid-level range increase applicant competition.
Qualitative research skills transfer across industries, but consumer insights domain knowledge imposes moderate specificity.
Explicit 3–5 year requirement and domain-specific qualitative research experience raises filtering, but no certifications required.
Lead end-to-end qualitative research projects including design, execution, and delivery of actionable consumer insights.
Develop research frameworks and discussion guides; conduct methodologies like focus groups, interviews, ethnography, online communities, and leverage AI-enabled tools for data analysis.
Build client relationships providing strategic guidance and identify cultural and behavioral trends that support business decision-making.
3 to 5 years of experience in qualitative market research, consumer insights, or strategic consulting.
Experience designing qualitative research frameworks, discussion guides, and analyzing qualitative data.
Proficiency using emerging technologies and AI-powered research tools for qualitative analysis.
Location requirement: Must be based in or willing to work from Mumbai.
Demonstrated ability to translate complex qualitative data into compelling, evidence-based narratives and business recommendations.
Comfortable integrating AI tools into qualitative research to improve insight depth and efficiency.
Experienced in managing client relationships with strong storytelling and presentation skills in a consulting or insight-driven environment.