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Strong employer brand, metro location, and broad data-marketing skillset increase applicant competition.
Requires core banking experience and compliance awareness, reducing cross-industry transferability.
Explicit 6–9 years plus mandatory SQL/Dataiku and financial domain knowledge raises candidate filtering.
Support development, execution, and monitoring of marketing campaigns using Dataiku across banking products.
Develop and run complex SQL queries for accurate audience extraction based on inclusion/exclusion criteria for client communications.
Collaborate with business stakeholders and data engineering teams to gather campaign requirements and conduct ad-hoc analysis for data investigation.
6–9 years of experience as a Data Analyst, preferably in Core Banking or Financial Services.
Strong proficiency in SQL and experience using Dataiku for workflow development or campaign execution.
Bachelor’s degree in Computer Science, Information Systems, Marketing Analytics, or a related field.
Work Experience Required: 6–9 years as a Data Analyst (explicitly mentioned).
Experienced in financial services marketing campaigns with knowledge of the campaign lifecycle and segmentation.
Capable of independently handling ad-hoc data requests and translating data insights into structured outputs for stakeholders.
Familiarity with cloud data platforms (Snowflake) and digital marketing tools (Adobe Experience Platform) is advantageous.