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Generic marketing title, metro location, and broad execution skills increase applicant competition.
Marketing skills are transferable but F&B/outlet activation experience increases domain specificity moderately.
Explicit 1–3 year requirement and F&B experience preference create moderate shortlisting rigidity.
Execute and coordinate marketing campaigns, promotions, and brand activities across multiple restaurant outlets to increase visibility, engagement, and revenue.
Support social media marketing efforts including content planning, influencer collaborations, and digital campaigns.
Manage marketing operations such as event activations, vendor coordination, campaign tracking, budget assistance, and ensuring brand consistency at outlets.
Bachelor's degree in Marketing, Business Administration, Communications, Hospitality, or related field.
1-3 years of marketing experience, ideally with exposure to F&B, restaurants, hospitality, or FMCG sectors.
Prior experience in F&B/Restaurant industry preferred, with strong on-ground marketing and campaign execution skills.
Willingness to travel to outlets and work during events or activations.
Experienced in fast-paced, multi-stakeholder marketing environments with demonstrated campaign execution capabilities.
Comfortable managing both digital and offline marketing activities including vendor and influencer coordination.
Has domain knowledge or genuine interest in food, restaurants, hospitality, or consumer brands to align marketing strategies effectively.