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Niche DTH expertise reduces applicant pool, but mid-level metro role and general product skills raise competition to medium.
Role requires specific DTH/mining product expertise, making cross-industry transferability low.
Mandatory 5-10 years DTH experience and industry-specific product skills make shortlisting highly strict.
Own end-to-end product lifecycle and strategy creation for DTH products in APAC with strong focus on India, aiming to increase market share, revenue, and profitability.
Lead product development from concept to launch, including business case creation, product specification, coordinating with R&D, and executing market introduction plans.
Support sales channel with training, materials, and monitoring product performance to meet KPIs; actively work on product safety, quality, and operational improvements post-launch.
University degree in Engineering, Mining, Business or similar through experience.
5 - 10 years of relevant DTH experience in Marketing, Engineering, or Sales organization.
Experience with product strategy, lifecycle management, and cross-functional coordination in APAC region, especially India, is implied but not explicitly stated.
Work Experience Required: 5 - 10 years in DTH preferred.
Strategic thinker with ability to analyze market segments and competition to set product roadmap and prioritize initiatives effectively.
Experienced in product marketing with skills to develop business cases, define customer value propositions and launch new products successfully.
Strong at cross-functional collaboration including working with R&D, sales, and marketing to drive product success and influence stakeholders at multiple levels.