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Strong brand, mid-level generalist product role, and broad marketing skills increase candidate competition.
Requires ULIP/investment product knowledge and finance background, limiting cross-industry transferability.
Explicit 5–10 years plus specific investment/product marketing experience required for shortlist.
Own and craft compelling investment marketing narratives and campaigns for HDFC Life's ULIP funds to enhance brand and customer engagement.
Translate complex market movements and financial trends into simple, actionable insights and communication for leadership, distributors, and customers.
Design and manage end-to-end ULIP customer lifecycle communication strategies aimed at improving engagement, retention, and persistency.
5–10 years of professional experience in Product Management, Investment Communication, or Financial Product Marketing.
MBA/PGDM in Finance, Marketing, or related field preferred.
Proven ability in investment marketing with strong storytelling and analytical skills.
Work Experience Required: 5–10 years explicitly mentioned.
Strategic thinker with deep market awareness of equity, debt, and hybrid instruments and ability to benchmark competitor ULIP funds for strategic opportunities.
Strong collaboration skills to work effectively across Investment, Finance, Product, and Distribution teams.
Demonstrated capability to simplify complex investment concepts into customer-friendly communication and design lifecycle journeys that boost retention.