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Remote role, generalist paid media title, and recognizable brand increase candidate competition density.
Core paid media skills transfer across industries, but DTC/subscription and affiliate experience increase domain specificity.
Explicit 7-12 years plus mandatory attribution, MMM, platform and managerial experience creates strict filters.
Lead the planning, budget allocation, and execution of paid media campaigns across multiple platforms (Google Search, DV360, Meta, UAC, ASA, etc.) targeting scalable growth and ROI optimization.
Define and manage measurement frameworks including attribution infrastructure, incrementality testing, and Marketing Mix Modeling to guide investment decisions.
Manage and develop the paid media team, agency relationships, and a global affiliate program, delivering performance reporting tied to key metrics like CAC, ROAS, LTV.
7-12 years of experience in Paid Media, Growth Marketing, or Performance Marketing with knowledge of full-funnel campaigns and global media strategies.
Proven experience managing large-scale paid campaigns across multiple digital channels and platforms (Google Ads, Meta Ads, DV360, GA4, TikTok Ads Manager, Looker).
Managerial experience with remote teams and oversight of media agencies, including negotiation and performance accountability.
Experience in DTC and B2C environments; subscription-based business model experience desired.
Strong analytical skills with expertise in attribution, media mix modeling, incrementality, and full-funnel marketing metrics.
Experienced in cross-functional collaboration with Marketing, Data, Engineering, Product, Finance and Legal teams to align paid media investments with broader business goals.
Capable of strategically piloting emerging ad formats and AI-powered campaign types to keep paid media ahead of market shifts.