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Tier-1 brand, metro location, mid-level MarTech role, and broad skillset make candidate competition high.
Role requires specialized MarTech and email campaign experience, reducing cross-industry transferability.
Explicit years plus mandatory MarTech platforms and technical HTML/CSS skills enforce high shortlisting strictness.
Design, build, and manage web pages, landing pages, registration forms, and email templates aligned with campaign goals and brand standards.
Execute and optimize email campaigns using marketing automation platforms, including audience journey mapping, A/B testing, and dynamic content personalization.
Lead quality assurance reviews, monitor campaign performance, and support delivery through Agile methods, stakeholder coordination, and people management.
Bachelor’s degree in Computer Science, Information Technology, Computer Engineering, or related field.
6-9 years of experience in content authoring, publishing, email campaign management, lead generation, or digital marketing operations.
Experience with Adobe Experience Manager (AEM), Eloqua, Sprinklr, or similar digital publishing and marketing platforms, and creating HTML, HTML5, CSS-based email templates, landing pages, or forms.
Experience executing email campaigns via marketing automation tools such as Eloqua, Marketo, or HubSpot, and working in Agile environments.
Experienced in managing end-to-end digital content and email marketing campaigns using automation tools and Agile methodologies.
Capable of collaborating across marketers, MarTech leads, developers, and vendors to enhance user experience and campaign results.
Has demonstrated leadership in quality assurance, stakeholder coordination, and team management within digital marketing operations.