Back
Login to See Your Match Score
Create a free account or log in to unlock your CV match score across:
Metro location and common marketing manager title increase competition, but niche automation skills and seniority moderate applicant density.
Lifecycle and marketing automation skills are highly transferable across industries like e‑commerce, fintech, BFSI, and education.
Explicit 8–12 years plus mandatory marketing automation platform experience and lifecycle marketing expertise drive high shortlisting strictness.
Drive retention, engagement, lead nurturing, and conversion via lifecycle marketing and marketing automation.
Design, build, and manage automated customer journeys and workflows across Email, WhatsApp, SMS, and Push Notifications.
Analyze and optimize campaign performance using data, segmentation, A/B testing, ensuring alignment with business growth metrics such as application progression and enrollment.
8+ years of relevant experience in Email Marketing, CRM, Lifecycle Marketing, Retention Marketing, or Marketing Automation.
Proficient with marketing automation platforms like MoEngage, WebEngage, CleverTap, Marketo, or NotifyVisitors.
Experience managing multi-channel retention campaigns across Email, WhatsApp, SMS, and Push Notifications.
Bachelor's degree in marketing, advertising, business, or related field preferred but not strictly mandated.
Experienced in high-volume customer lifecycle businesses such as education, BFSI, e-commerce, or fintech.
Skilled in cross-functional collaboration with marketing, CRM, admissions, technology, and analytics teams to drive lifecycle marketing.
Operationally strong in marketing automation, customer journey orchestration, audience segmentation, and trigger-based communication.