Manager – Email Marketing
GEDU Global (company site, opens in a new tab)8–12 yrsNoidaOn-siteDirect career pageEst. 10–18 LPA
Posted on 3 Sept
Reach people at GEDU Global
People at this company you can reach
Log in to see who works here
Create a free account or log in to see the people at GEDU Global you could write to:
- Recruiters & HR
- People in this function
- Work addresses
Your match
Against your primary resume
Log in to see your match score
Create a free account or log in to unlock your CV match score across:
- Role fit
- Experience
- Industry relevance
Protocol Intelligence
How competitive this role is
Competition
Background fit
Strictness
Log in to see why each signal reads the way it does.
Job description
Structured overview of role & requirements
About This Role
- Drive retention, engagement, lead nurturing, and conversion via lifecycle marketing and marketing automation.
- Design, build, and manage automated customer journeys and workflows across Email, WhatsApp, SMS, and Push Notifications.
- Analyze and optimize campaign performance using data, segmentation, A/B testing, ensuring alignment with business growth metrics such as application progression and enrollment.
Minimum Requirements
- 8+ years of relevant experience in Email Marketing, CRM, Lifecycle Marketing, Retention Marketing, or Marketing Automation.
- Proficient with marketing automation platforms like MoEngage, WebEngage, CleverTap, Marketo, or NotifyVisitors.
- Experience managing multi-channel retention campaigns across Email, WhatsApp, SMS, and Push Notifications.
- Bachelor's degree in marketing, advertising, business, or related field preferred but not strictly mandated.
Ideal Candidate Profile
- Experienced in high-volume customer lifecycle businesses such as education, BFSI, e-commerce, or fintech.
- Skilled in cross-functional collaboration with marketing, CRM, admissions, technology, and analytics teams to drive lifecycle marketing.
- Operationally strong in marketing automation, customer journey orchestration, audience segmentation, and trigger-based communication.