Manager - Digital Marketing - Bangalore
Tally Solutions Pvt. Ltd. (company site, opens in a new tab)5–7 yrsBengaluruOn-siteDirect career pageEst. 12–20 LPA
Posted on 3 Sept
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Job description
Structured overview of role & requirements
About This Role
- Own and execute digital marketing strategy for TallyCapital’s business lending platform focused on customer and partner acquisition, engagement, conversion, and retention.
- Drive scalable, data-driven marketing programs to generate qualified leads and accelerate loan applications and disbursements.
- Manage multi-channel campaigns including lead nurturing, cross-sell, upsell, and retention with emphasis on personalization and marketing automation.
Minimum Requirements
- 5-7 years of experience in digital marketing within BFSI, NBFC, Fintech, or lending sector.
- Expertise in performance marketing, lead generation, and marketing automation platforms (e.g., Netcore, Marketo, Marketing Cloud).
- Proficient in Google Analytics (GA4), Google Tag Manager, Tableau, Metabase, Looker Studio, and CRM platforms such as Salesforce CRM.
- Work Experience Required: 5-7 years
Ideal Candidate Profile
- Experienced leader capable of managing and mentoring high-performing digital marketing teams with strong project management skills.
- Data-driven operator with deep expertise in marketing automation platforms and multi-channel digital campaigns focused on MSME finance.
- Strategic thinker skilled in integrating tech-driven marketing with customer lifecycle management to scale fintech lending products.