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Strong employer brand, metro location, and mid-level generalist digital marketing title boost candidate competition.
Core digital marketing skills are transferable, but BFSI/fintech and marketing-automation preferences raise sensitivity to medium.
Explicit 5-7 years requirement plus preferred marketing automation, analytics, and BFSI experience indicates medium strictness.
Own and execute digital marketing strategy for TallyCapital’s business lending platform focused on customer and partner acquisition, engagement, conversion, and retention.
Drive scalable, data-driven marketing programs to generate qualified leads and accelerate loan applications and disbursements.
Manage multi-channel campaigns including lead nurturing, cross-sell, upsell, and retention with emphasis on personalization and marketing automation.
5-7 years of experience in digital marketing within BFSI, NBFC, Fintech, or lending sector.
Expertise in performance marketing, lead generation, and marketing automation platforms (e.g., Netcore, Marketo, Marketing Cloud).
Proficient in Google Analytics (GA4), Google Tag Manager, Tableau, Metabase, Looker Studio, and CRM platforms such as Salesforce CRM.
Work Experience Required: 5-7 years
Experienced leader capable of managing and mentoring high-performing digital marketing teams with strong project management skills.
Data-driven operator with deep expertise in marketing automation platforms and multi-channel digital campaigns focused on MSME finance.
Strategic thinker skilled in integrating tech-driven marketing with customer lifecycle management to scale fintech lending products.