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Known employer and metro location increase competition, but Marketing Cloud specialization reduces applicant density.
Salesforce platform skills transfer across industries but Marketing Cloud and AMPscript expertise remain platform-specific.
Requires specialized Salesforce Marketing Cloud, AMPscript, SQL and integration skills, increasing screening strictness.
Design, develop, configure, and support Salesforce Marketing Cloud solutions including Journey Builder, Email Studio, and Automation Studio.
Integrate and maintain Salesforce Sales Cloud, Service Cloud, Marketing Cloud, and Data Cloud solutions with external systems using REST/SOAP APIs and data integration tools.
Ensure data quality, segmentation, customer journey personalization, and CRM process automation aligned with business requirements.
Strong hands-on experience with Salesforce Marketing Cloud including Journey Builder, Email Studio, Automation Studio.
Proficient in AMPscript, SQL, and SSJS for Marketing Cloud development.
Experience integrating Salesforce Marketing Cloud and CRM platforms with external systems via REST/SOAP APIs.
Work Experience Required: Not explicitly mentioned in the JD.
Experienced in multiple Salesforce Clouds: Marketing Cloud, Sales Cloud, Service Cloud, and Data Cloud, with enterprise integration exposure.
Capability to design scalable Salesforce solutions collaborating with business and technical stakeholders.
Knowledge of data segmentation, customer data management, and marketing automation within Salesforce ecosystem.