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Tier-1 agency, metro location, and visible business-development senior role attract many qualified candidates.
Role demands deep agency media strategy and senior marketing relationships, limiting cross-industry transferability.
Strict 15–20+ years seniority and proven media/new-business track record required.
Lead media strategy and integrated planning across Digital, Performance, TV, Print, OOH, Radio for key brands and strategic accounts, focusing on measurable business growth.
Drive new business development by leading media strategy in pitches, developing compelling narratives, and building relationships with senior marketing decision-makers.
Grow existing client revenue through identifying opportunities, creating integrated media solutions, mentoring strategy teams, and representing the agency in senior forums.
15-20+ years of experience in media strategy, media planning, integrated marketing, or related agency environment.
Proven track record of creating media strategies with demonstrable impact on sales, revenue, market share, customer acquisition, or overall business growth.
Strong expertise across Digital, Performance, and Traditional media (TV, Print, OOH, Radio) with integrated channel planning capability.
Strong senior-level relationships with CMOs, marketing heads, media heads or brand leaders.
Senior leader with extensive experience operating at the intersection of media strategy and business growth, capable of leading large pitches and strategic assignments.
Strategic thinker able to create holistic business media solutions across multiple channels and disciplines, influencing C-suite stakeholders.
Experienced in complex client ecosystems with demonstrated success in new business wins and expanding existing accounts through cross-selling and upselling.