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Strong employer brand, metro location, mid-level generalist analytics role, and common skillset create high competition.
Analytics skills transfer across industries, but media/campaign focus raises domain-specific fit requirements.
Explicit 3–5 years plus analytics tools and process methodology expectations make shortlisting moderately strict.
Plan, track, and drive execution of business initiatives ensuring timelines and deliverables are met.
Conduct in-depth analysis of large-scale historical business data to uncover trends and root causes across campaigns and channels.
Prepare and deliver structured presentations to leadership and act as liaison between technical teams and business stakeholders.
Bachelor’s degree in Business, Engineering, Analytics, or related field; MBA preferred but not mandatory.
3–5 years of experience in business analyst, project coordinator, or product analyst role.
Proficiency in Excel/Google Sheets; familiarity with SQL and BI/visualization tools (Power BI, Tableau) is a strong plus.
Working experience with Lean Six Sigma and Agile methodologies.
Strong analytical and problem-solving mindset with attention to detail, able to manage multiple priorities in fast-paced environments.
Experience in both project management and product management support roles, interacting across business and technical teams.
Capability to synthesize requirements, prioritize backlogs and engage in descriptive analytics using SQL, Python, and BI tools.