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Tier-1 brand, mid-level role, and metro location drive high candidate competition.
Specialized Salesforce Marketing Cloud skills limit cross-industry transferability.
Explicit 5–10 years requirement plus mandatory SFMC and AMPScript skills raise strictness to high.
Lead end-to-end delivery of Salesforce Marketing Cloud marketing campaign solutions including journey design, email templates, and campaign development.
Develop and manage Salesforce Marketing Cloud components such as Cloud Pages, Email Studio, Journey Builder, Audience Builder, and Content Builder.
Design and execute data-driven segmentation and A/B testing strategies to optimize campaign performance and provide ROI analysis to stakeholders.
5+ years of experience delivering marketing campaign solutions using Salesforce Marketing Cloud.
Proficient in development languages: HTML, CSS, SQL, JavaScript, and Ampscript.
Bachelor's degree in Engineering (BE/B.Tech) or equivalent; MBA, MCA, or M.Tech also acceptable.
Strong knowledge of Salesforce platform data model and Marketing Cloud best practices.
Experienced in managing multi-component Salesforce Marketing Cloud projects with comprehensive technical and analytical expertise.
Proven ability to translate business requirements into technical specifications and campaign strategies.
Skilled in using SQL for data extension creation and segmentation, with hands-on experience in A/B testing and ROI reporting.