Senior Analyst Data science- Marketing
Empower (company site, opens in a new tab)5–8 yrsBengaluruOn-siteDirect career pageEst. 14–22 LPA
Posted on 3 Sept
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Job description
Structured overview of role & requirements
About This Role
- Build and operationalize a cross-channel brand measurement framework integrating brand health, reputation, media, social, AI/LLM, and digital engagement signals.
- Own measurement workstreams including data/platform configuration, integration, analysis, dashboard development, and communication with stakeholders.
- Conduct diagnostic and deep-dive analyses to identify trends, drivers, and issues, delivering actionable recommendations for Marketing and Communications teams.
Minimum Requirements
- Bachelor’s or Master’s degree in Statistics, Economics, Data Science, or related quantitative/research discipline.
- 5–8 years of experience in marketing analytics, brand analytics, consumer insights, communications analytics, media intelligence, data science, market research, or related measurement field.
- At least 2–3 years of hands-on experience in brand measurement, brand health, reputation measurement, social listening, or cross-channel marketing measurement.
- Strong SQL and Python skills; experience with marketing data APIs and brand measurement platforms; proficiency in dashboard tools like Tableau, Power BI, or QuickSight.
Ideal Candidate Profile
- Experienced in defining KPI frameworks, scorecards, and recurring measurement programs in a marketing context.
- Skilled at independently managing complex analyses end-to-end including business question scoping, data prep, analysis, visualization, and stakeholder communication.
- Comfortable working cross-functionally with teams across Marketing, Brand, Communications, PR, Social, Content, Media, Research, Digital, Customer, and Strategy domains.